SOCIAL MEDIA MANAGEMENT
I am Aleksandra
A social media manager & content creator -
I help travel, hospitality, and lifestyle brands reach their full potential on organic social media.
SOCIAL MEDIA MANAGEMENT SERVICES
With over 5 years of experience in social media and content creation, I specialise in developing strategies and campaigns that elevate brand visibility, grow engaged communities, and deliver measurable results.
My work includes creating customised strategies for hospitality and lifestyle brands, growing communities through leading content that strengthens both brand awareness and online presence and meaningful influencer collaborations across markets.
I’ve collaborated with global travel accounts and boutique hospitality brands, producing content and partnerships that consistently increased reach, boosted engagement, and reinforced brand positioning.
I’m always open to new collaborations—let’s work together to create content that inspires, connects, and grows your brand.
SERVICES
Social Media Management
Tailored strategies that grow reach, strengthen engagement, and reflect your brand’s unique voice. From content creation and scheduling to community management, your online presence stays consistent, authentic, and results-driven.
User Generated Content Creation
Authenticity that builds trust. Campaigns can be designed and executed in full—whether by encouraging your audience to share their experiences or by creating UGC-style content myself. With expert editing and direction, real moments are transformed into storytelling that drives engagement and credibility for your brand.
Paid Ads
Meta ads that maximise visibility and optimise spend. Whether the goal is awareness, engagement, or conversions, campaigns are designed to deliver tangible results.
Videography /Photography
Mobile and drone production that captures stories from every angle—whether dynamic ground-level shots or sweeping aerial views. The result: high-quality visuals that elevate your brand and resonate with your audience.
Graphic Design
Striking visuals that communicate clearly and consistently. From branded social templates to custom graphics, designs are created to ensure a cohesive identity while keeping your content fresh and engaging.
Newsletters
Engaging, well-designed campaigns that keep audiences informed and connected. From strategy and copy to design and distribution, newsletters strengthen loyalty and long-term brand relationships.
LET'S WORK TOGETHER!
CASES
Starting Point
- 1,647 followers
- No posting strategy in place
- No visual feed aesthetics, no consistent brand style
Current Point
- Significantly increased reach among non-followers
- Created a cohesive visual identity and brand-aligned aesthetic
- Reached 1.5M+ monthly views across content
AFTER
BEFORE
Drag the middle button to see before and after.
Strategy used
- Developed a comprehensive social media strategy tailored to the brand's voice, audience, and goals
- Built and led a team of freelance UGC creators, producing viral content under my direction—driving measurable results such as increased engagement, higher conversions, and stronger brand trust compared to traditional content.
- Consisted reels posting using the relevant trends
- Built an engaging, professional content calendar with a balance of value, storytelling, and promotion
For 6 months, I worked with ON BALI, a newly launched digital travel guide, as their social media manager.
I collaborated closely with the designer to build a consistent visual identity and transformed the feed into a cohesive, recognizable brand.
I led a team of content creators—briefing them, developing viral script ideas, and managing content production—while working directly with the client on strategy.
After just 3 months on Instagram, we began receiving steady paid ad requests from local businesses, which organically evolved into a fully operating media platform in the months that followed.
6 MONTHS RESULTS:
Starting Point
- 7,676 followers
- No clear brand identity
- No posting strategy
Current Point
AFTER
BEFORE
Drag the middle button to see before and after.
Strategy used
- Created a unique brand identity & Optimized profile
Increased the reach by 90% just in 30 days
- Implemented a consistent schedule for posting reels
- Posting with the right strategy
-
Increased brand awareness through influencer marketing and collaborations with other relevant brands
Here are just some of the statistics results:
Starting Point
- 47,800 followers
- Previous strategy didn't convert followers into customers
Current Point
AFTER
BEFORE
Strategy used
- Meta Ads focused on emphasising the unique selling points and special offers
- Consisted posting with the right strategy
- Launched an ambassador's program that helped to increase the brand awareness
- Collaborations with other relevant brands
PORTFOLIO
RESULTS
CONTENT CREATION
As an ambassador of Luxury World Traveler I’ve had the privilege to collaborate with some of the world’s most luxurious hospitality brands including Lesante cape – a member of The Leading Hotels of the World, Salty Rides – a luxury motorboat company (as seen in the video below) Centara Reserve, Explorar Hotels & Resorts, and more. These experiences have shaped my approach to creating content that resonates with the right audience and drives meaningful engagement.
ABOUT ME
How it all started
I’ve always wanted to travel the world and experience life in different cultures. At 19, I left Estonia and moved to the UK, where I spent four years studying International Hospitality Management at Bournemouth University, graduating in 2015 with a BA (Hons).
Those years shaped not only my love for travel and hospitality but also my curiosity for how people connect with experiences—an instinct that eventually led me into social media and content creation
Where passion meets a purpose
I had always been drawn to digital marketing and wanted to make a greater impact with my work. The year 2020 created the opportunity to take that leap and put my creative talents to use.
Combining my background in hospitality with a passion for marketing, I dove into social media, helping travel and lifestyle brands tell their stories, grow their communities, and connect with audiences in meaningful ways.
Since then..
I’ve had the pleasure of collaborating with renowned brands such as Luxury World Traveler
Now based in Barcelona and frequently traveling, I manage a portfolio of luxury hospitality and tourism brands around the world, helping them grow their online presence, engage audiences, and create meaningful connections.